Competitive analysis- Echo website
1.Tate McRae
Strengths:
-Main destinations (Music, videos, tour, merch, app) can be found easily - Menu bar at the top
-Clear brand identity, the style of the artist is well communicated
-Easy access to the social media platforms and audio distribution platforms of the artist
-Offers to pre-save and pre-order new songs from the Home Page
-Link to merch site
Weaknesses:
-On laptop, it may not be obvious that users can scroll down to see more tour dates (interaction separate from the scroll-down of the rest of the page, the cursor needs to be on top of the tour dates to action), but it is more visible on the mobile version
-No page about the artist (background, "get to know the artist", etc)
2. Willow Smith
Strengths:
-Access to music, videos and shop (shop is part of the website)
-Easy access to social media platforms
-Songs available on 6 audio distribution platforms
-Brand identity
Weaknesses:
-Only access to the latest album
-No information about the artist
-No tour/concert tickets
-Interface isn't straightforward (The home page looks like a splash screen, it's not obvious that the user has to scroll down to see the menu.
Home Page:
3. Katy Perry
Strengths:
-Menu is at the top of the screen, visible and easily accessible
-Users have direct access to music, video, shows and store, the navigation and architecture are straightforward.
-Access to social media platforms and audio diffusion platforms are part of the site header
-Option to subscribe to the newsletter is offered as soon as the user goes on the website
-All essential information is on the home page or only one click away
-All albums are available to buy and listen to from the website
Weaknesses:
-The "Videos" page only has one video
-The website doesn't show Katy Perry's style and personal brand as much as other artist's websites
👍🏼 OPPORTUNITIES:
Creating a way to connect with the artist (newsletter, text message)
Creating a page with story/information about the artist
Sharing the artist’s personality/style through the visual design