Competitive analysis- Echo website

1.Tate McRae

Strengths:

-Main destinations (Music, videos, tour, merch, app) can be found easily - Menu bar at the top

-Clear brand identity, the style of the artist is well communicated

-Easy access to the social media platforms and audio distribution platforms of the artist

-Offers to pre-save and pre-order new songs from the Home Page

-Link to merch site

Weaknesses:

-On laptop, it may not be obvious that users can scroll down to see more tour dates (interaction separate from the scroll-down of the rest of the page, the cursor needs to be on top of the tour dates to action), but it is more visible on the mobile version

-No page about the artist (background, "get to know the artist", etc)

2. Willow Smith

Strengths:

-Access to music, videos and shop (shop is part of the website)

-Easy access to social media platforms

-Songs available on 6 audio distribution platforms

-Brand identity

Weaknesses:

-Only access to the latest album

-No information about the artist

-No tour/concert tickets

-Interface isn't straightforward (The home page looks like a splash screen, it's not obvious that the user has to scroll down to see the menu.

Home Page:

3. Katy Perry

Strengths:

-Menu is at the top of the screen, visible and easily accessible

-Users have direct access to music, video, shows and store, the navigation and architecture are straightforward.

-Access to social media platforms and audio diffusion platforms are part of the site header

-Option to subscribe to the newsletter is offered as soon as the user goes on the website

-All essential information is on the home page or only one click away

-All albums are available to buy and listen to from the website

Weaknesses:

-The "Videos" page only has one video

-The website doesn't show Katy Perry's style and personal brand as much as other artist's websites

👍🏼 OPPORTUNITIES:

  • Creating a way to connect with the artist (newsletter, text message)

  • Creating a page with story/information about the artist

  • Sharing the artist’s personality/style through the visual design